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About Us

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AMK Coaching is Alamgir and Alison Khan. Welcome to our coaching practice which is based in Worcester and the West Midlands, although we are happy to help people worldwide, especially through our online academy.

Learning and development never stops and are the key to achieving more.

Learning and development are highly enjoyable, satisfying and life-long activities.

If you truly want to reach beyond your grasp and achieve much more, actions speak louder than words. Contact us TODAY!


Who am I?

I am Alamgir Khan and I set up AMK Coaching Ltd with my wife Alison in 2015. Before that in a varied career I have been a manager, a HR expert, a trainer and all round problem solver.


What do I do?

I am a NLP Master Practitioner and a Master Practitioner in Hypnotherapy


Why might I be the right Life Coach for you?


Accountable – If you are prepared to put in the effort, I promise to help you achieve your aims

A Strategic Thinker – Experienced in focussing on the big picture and know the questions to ask

A Good Listener – I won’t be judgemental, and will give you the space to talk

Goal Orientated – Together we’ll narrow down the issues and set effective goals which will keep you motivated and focussed

Full of High Expectations – I know how far to push you out of your comfort zone to make you the best you can be

Up for a challenge - I am are you?


In addition to helping clients through AMK Coaching, Alamgir volunteered as a Career Development Coach with Shaw Trust until 2016. During that time he helped long-term unemployed people, people with disabilities and disadvantaged people towards work. He really enjoyed doing this and would encourage others to get involved with local charities. Recently, Alamgir is a Trustee of Age UK (Malvern & District). Alamgir has a BA (Hons) in Economics from Kingston University in 1987.

Alamgir has many other interests, including photography, reading, listening to music.

Alison Khan is the Business Manager at AMK coaching and is responsible for ensuring that everything is organised, planned and running like clockwork. Before joining the company, Alison had a successful 20 year career in the Civil Service working for the Crown Prosecution Service, the Cabinet Office and the National School for Government. She specialised in helping departments and agencies to improve their business performance as well as their people. Amongst her proudest achievements was developing Civil Service policies on responding to domestic violence and seeing a reduction in sickness absence as a result of cross departmental policies that she developed. She was also a member of the Capability Building Programme and worked on projects as varied as improving employee engagement; GP commissioning and the pathway to introducing Universal Credit. She was a line manager throughout her career, managing teams varying in size from four to forty people. She has acted as a mentor to those looking for promotion as well as helping those whose performance required improvement.

When she is not keeping everything at AMK coaching on track, Alison spends her time walking Jess the dog, supporting the London Broncos and Chelsea FC, and planning her next cruise!